How big is the outcome?
Can they picture it on an ordinary Tuesday? "More confident leadership" can't be pictured. "Walk into the board meeting with the answer, not the question" can.
Unlocked
01 · OUTCOME
02 · BELIEF
03 · TIME
04 · EFFORT
01 · THE STRESS-TEST
02 · THE FIRST WEEK
03 · THE GUARANTEE
04 · THE OBJECTIONS
The four things every buyer is weighing
Nobody says them out loud. Everybody asks them. The prompt scores your offer on each and tells you where it's weakest.
How believable is it?
Why you, why this, why would it work for someone like them? Proof, method, and people like them who've done it.
How soon do they feel it?
Six months is a long time to wait for a feeling. What changes in week one?
How much work is it for them?
Effort is a cost. If they can't see what a normal week looks like, they assume it's a lot.
If this looks familiar, it's the value equation Alex Hormozi made famous. The prompt makes it do the work on your offer instead of on a whiteboard.
Run it this week in five steps
- Write down the offer as it is today. Name, what they get, the price, who it's for, how long it takes, any guarantee. Paste the sales page or a recent proposal if you have one. Don't tidy it first; the mess is information.
- Give it your business context. If Claude already has your business file in the project, you're done. If not, add three lines: what you sell, who buys it, and the objection you hear most. The Starter Pack sets up the full version: tuitiv.ai/free/setup.
- Run prompt 01. Read the scores, then the weakest point under each. Resist arguing for the first five minutes.
- Fix one thing at a time. Prompts 02 to 04 each take one weak point and give you options. Pick one change per weak point, not all of them.
- Test the rewrite on a real conversation. Use the new wording on your next sales call or proposal. Listen for what changes: fewer "let me think about it", more "what does the first week look like".
The prompts
01 finds the weak points. 02 to 04 fix the three that come up most.
Score the offer
The main event. Scores, weak points, and a rewrite from the buyer's side of the table.
Here's my offer, my price, and who it's for: [paste]. Score it out of 10 on four things, and don't be kind: 1. How big and specific the outcome is. Could the buyer picture it on an ordinary Tuesday? 2. How believable it is that I can deliver it, for someone like them. 3. How long it takes before they feel a result. 4. How much effort, time and hassle it asks of the buyer. For each one, tell me the weakest point in plain words and give me three ways to strengthen it without lowering the price. Then rewrite the offer in one paragraph as if you were the buyer's sceptical business partner deciding whether to sign it off. Be honest about what would make them hesitate.
Make the first week visible
For when "how soon do they feel it" scored lowest.
My offer runs for [length]. Buyers can't picture what happens early on, so it feels slow and like hard work. Write me: 1. What the buyer does and gets in week one, in plain words. 2. One small, specific result they can expect by the end of the first week or first session. 3. A one-sentence promise about it I could put on the sales page. Keep it true to how I actually deliver. If you need to know something about my delivery, ask me first.
Find a guarantee you can live with
For when "how believable is it" scored lowest.
Suggest five guarantees for this offer, from gentle to bold. For each: the exact wording, what it would cost me in a bad month, and what it signals to a buyer. Then recommend the one that removes the most risk for the buyer without putting the business at risk, and tell me why. My offer: [paste]
Answer the objections before they're said
For the sales page, a proposal or your call notes.
List the six objections a buyer is most likely to have to this offer but not say out loud. For each, write one honest sentence I could put on the sales page or say on a call that answers it without sounding defensive. If an objection is fair and I can't answer it, say so, and tell me what I'd need to change. My offer: [paste]
Downloads
When it's not quite right
The scores feel harsh
Good. It's scoring the offer on the page, not you or the work. Buyers only see the page. Fix the words first; the work is probably fine.
It suggested dropping my price
Tell it the price is fixed and to strengthen the offer another way, then run it again. The prompt says so, but it occasionally slips.
It doesn't understand what I sell
It's missing context. Paste your sales page, a proposal, or two paragraphs on who you help and how. Or set up your business file once and never explain it again.
Does it work for a product, not a service?
Yes. The four questions apply to anything someone pays for. In prompt 02, swap "delivery" for "using it".